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Excessive/Aggressive Marketing Semantics

The Hermitage – No advertising!

When is marketing/advertising excessive?  Every day is the correct answer.

Every external world contact activity is crammed with marketing propaganda to make people dissatisfied with their present condition. It’s gone far beyond creating simple product/services awareness.

How we look, how we smell, what we own, how we are educated, everything we are “missing” in life! It is never ending pressure to trade our financial resources (spendable present and future incomes) for what we must have NOW!

In a previous life (before retirement) I was a DMA (Dealer Marketing Advisor) My job was to help our corporate dealer (agents) market and sell our products. I am guilty of creating marketing pressures as anyone in the occupation.

In another (later) corporate life (occupation), I was sitting in a marketing (sales) presentation delivered by a young V.P. of sales. She made a reference how our business sales department intended to obtain a significant “Share of Wallet” from present and prospective customers.

I was totally taken aback from that crass assessment of the value of our customers. The goal of sales was to get significant “wallet share”?  I found the concept very insulting and demeaning.

I figured that was a catchphrase slang from her (then) fresh from collage new-age-think marketing education degree. To this day, over 15 years later, I am still disturbed by that statement. Share of Wallet (SOW) is still a real and popular business marketing concept. Many references can be found in an internet search. Here is one: https://corporatefinanceinstitute.com/resources/knowledge/other/share-of-wallet-sow/

Funny how I got hung-up by what was certainly for her, an aggressive but trendy, trivial, and casual statement. But it has forever changed my view of what corporate marketing goals are all about. The term stuck in my craw.

In private inner-circle strategy planning, it is harmless slang. My initial exposure WAS within a private internal corporate presentation. But my adverse reaction is based on my taking a customer view of the term.  Is the customer’s WALLET our primary corporate target?  That’s the message that slapped my face!

Certainly not an evil intent. Business must sell services and products. But I always think of customers as much more than a fat wallet that needs to be targeted.

My personal goal has always been, “What can I do and provide (of real value) for the customer?” Not, “How much of his spendable “wallet share” can I obtain?” Just a difference in semantics but not a posture I want to emulate.

It’s a term that I think SOW needs to remain private. Certainly not used in front of the customer. But SOW does exist. I feel it is a concept I should expose, as it is so evident to me in todays’ marketing. Marketing today seems more “pressure tactics” for getting into my wallet than helping me in discovering and making real world purchase options.

Marking has always intended to create the “impression of a need” then satisfy the need. Marketing advertising has just become severely intense, overpowering and never ending.

I no longer (ever) answer the phone, open spam mail, enjoy any electronic network system with >60/40 marketing/content ratio. I am suffering from marketing pressure overload and a fear of “Wallet” hijacking.

Where is that hermit cave when I need it?  Someone must be marketing a real estate plan for obtaining them…

 

 

February Weather was Tough

Iced Up Ceiling Fan

Not MY home… Thank goodness!

Good thing February is a short 28-day month, and this is not a leap year. We will have to see if March is a lion or a lamb on Monday.

There should not be another sub-zero weather event this year. Spring comes early for Texas so am hoping that holds true for 2021.

We had no property damage from the Texas Power Grid Fiasco. We are very lucky. The only reason and words we can use.

 Texas State Authorities are being examined for the extreme short-sightedness of state energy management and I am certain the blame will follow many paths, political as well as engineering and equipment deficiencies. I am not the one to sort that out.

Of what I am certain, bottom line blame is human failure to anticipate. The question will be the human ability to be prepared. What is a reasonable expectation.? Human abilities are not perfect. Some people are stupid, some are ignorant. This case, in my opinion, is human incompetence. Look that up, if you must.

The severe weather condition exposed the very human fault of lack of preparedness. The weather is not a controllable condition. It is an environmental condition for which humans watch closely and prepare for the worst conditions and create some acceptable level of protection.

I am reminded of the “old saw” of business management personnel, “Managers are promoted until they reach a level of incompetence (of rising farther).” The problem of political and governmental “appointments of position”, they often are not based on abilities, but political favors.

I fear this trend has reached the highest levels of all political systems. Appointments are a form of reward and the motives need examined as they are for the supreme court. But even that appointment process is a pure political battle rather than strict judicial qualification.

My life continues. I roll with the punches. Thankful for who I am and what do and have done in my personal life.

Sometimes grateful I won’t live forever with the folly of being human.

Just no desire to freeze to death in Texas from incompetent human management. But I won’t dwell on that forever, either…  Who am I to judge myself…? Can I too, be a bit foolish and wrong? Maybe that’s wrong, and I am perfect?  HA!

Presidents’ Day Texas Power Outage 2021

Infrequent zero-degree Fahrenheit Texas Winter weather brought the Texas power grid to its wobbly knees. My home in Frisco, Texas (just North of Dallas) suffered a 36-hour continuous total outage with zero (0 F.) degree outdoor temperatures.

My home is total electric (100%) with no other energy source. When indoor temperature dropped to 50 degrees F. we were forced to abandon home. I was in total panic of water system freeze and extreme property water damage due to frozen water pipes.

Faucets were left dripping but no assurance of the home not going below 32 degrees for an extended period and total water freeze occurring. This would severely damage […] Continue reading » Presidents’ Day Texas Power Outage 2021

Safety First Window De-Ice

I used my small 1500 watt electric room heater (using low 750 watt setting) to thaw out our two iced-over autos. Dry windows in about 1/2 hour.

One must of course have a long extension cord (I use for yard work) and access to 120 volt power.

Safety Concerns

The heater must be one with a finned ceramic block heat core and fan with NO RADIANT open filament emission meaning no light emission. Just warm blowing air.

My cars are SUV type with hatchback and fold down rear seats. I fold down the seats a put heater in the way-back. NO HOT AIR blowing against anything within 3 foot.

[…] Continue reading » Safety First Window De-Ice

Dirty SOCKS again

I thought the problem was solved. This problem: MacOS Localhost:8080 SOCKS Proxy Issue

The Proper Normal Screen

The issue came back. My MAC mini started having browser connection problems again. At first I thought I had a router issue, the actual hardware router itself. Because I was also having SAMBA problems as the MAC also lost connection with my NAS (Network Accessible Server). Websites we’re taking forever to connect and the NAS couldn’t be found. 

Then I remembered the SOCKS issue. System Preference / Network / Ethernet / Advanced / Proxies; is the route to the socks drawer. The check box for the SOCKS […] Continue reading » Dirty SOCKS again