My daughter is 100% correct. Marketing (researching where and to whom and how a product can be sold, aka \u00e2\u20ac\u0153finding the need\u00e2\u20ac\u009d) and advertising (telling those folks what you have and why they need yours) is the secret to a successful small business.<\/p>\n
Having the best widget or service (and the tools and equipment to make or do it) will net you nothing until a buyer knows you exist. That is why good franchise operations are successful. The market research and name recognition are established. Kinko\u00e2\u20ac\u2122s would be just another (expensive) print shop if it were not for the franchised advertising. Do you know or care what brand print machine they use?<\/p>\n
The folks offering success in a box (just buy my tool) are telling half the story. Their stories are no doubt true, but the success has a lot to do with what is not in the box.<\/p>\n
Hey! If I opened my garage door the neighbors will see what I am doing and start to line up. I’ll call it “Open The Door” advertising.<\/p>\n
\ud83d\ude42 Dan’l<\/p>\n","protected":false},"excerpt":{"rendered":"
My daughter is 100% correct. Marketing (researching where and to whom and how a product can be sold, aka \u00e2\u20ac\u0153finding the need\u00e2\u20ac\u009d) and advertising (telling those folks what you have and why they need yours) is the secret to a successful small business. Having the best widget or service (and the tools and equipment to make or do it) will net you nothing until a buyer knows you exist. That is why good franchise operations...<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","hentry","category-musing"],"_links":{"self":[{"href":"https:\/\/ramblindan.org\/index.php?rest_route=\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ramblindan.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ramblindan.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ramblindan.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ramblindan.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48"}],"version-history":[{"count":0,"href":"https:\/\/ramblindan.org\/index.php?rest_route=\/wp\/v2\/posts\/48\/revisions"}],"wp:attachment":[{"href":"https:\/\/ramblindan.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ramblindan.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ramblindan.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}