That’s when something has reached the point of accumulation or collection that there is no room for more. It’s also the point where I stop tracking something that was of interest to me. I stop counting because I know there is no room for more. There is no such thing as 110% saturation except for warp drives on Star Trek.
The problem I have with saturation is it causes me to ignore possibly important information. I have reached the point of saturation with email marketing. 90% of it is scams and deviate behavior about human body parts. After the first few hundred, I could care less what else may be in my inbox. I hit delete all.
I filter my snail mail (USPS) over the trash can. 95% of it hits the can unopened. I miss a few bills but that is the way it is. Marketers are always trying to outsmart the consumer buy making their postal spam look like legitimate mail. If they do fool me I certainly am not interested in what they have to say. It’s an instant rejection and into the can.
Send me something in one of those self carbon copy, peel off the thin edges, form mail and you have made an enemy for life.
Cable Television has become saturated with commercial advertising. If they cram in any more there will be no room for the programs. I easily count 20 to 30 marketing “spots” in a row with an occasional break for the program. Back in the day it was called “Pay TV” and the point was that you pay for the cable so you would avoid the live air advertising. What a lost concept. PBS is now guilty too, with their “sponsor” spots.
I now pay even more for Netflix and only watch the commercial free programming.
I think the marketing companies goals are for over 100% market penetration. They must think we are buying warp drives.